Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

The cough, cold and allergy (hay fever) remedies category grew by 9% in 2010, to reach value sales of GTQ97 million, thus accounting for around 19% of the total consumer health market in the country. Consumption of these products is favoured by the weather in Guatemala, with a rainy season which usually lasts from May to October. During this season, people who have a susceptibility to allergies often need to take cough, cold and allergy (hay fever) remedies in order to alleviate their symptoms.

Euromonitor International’s Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products – Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Cough, Cold and Allergy (hay Fever) Remedies in Guatemala
Euromonitor International
July 2011
List of Contents and Tables
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2005-2010
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2005-2010
Table 3 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares 2006-2010
Table 4 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares 2007-2010
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
Corp Lancasco SA in Consumer Health (guatemala)
Strategic Direction
Key Facts
Summary 1 Corporación Lancasco SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Corporación Lancasco SA: Competitive Position 2010
Laboratorios Laprin SA in Consumer Health (guatemala)
Strategic Direction
Key Facts
Summary 3 Laboratorios Laprin SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Laboratorios Laprin SA: Competitive Position 2010
Executive Summary
Improved Results After Economic Recovery
Urbanisation and Modernisation Impact Consumption Habits
Generic Brands Act As A Stepping Stone
Modern and Chained Outlets Dominate Distribution
Poverty in Guatemala Hinders Growth
Key Trends and Developments
Economic Deficiencies Among Non-consumers Hinder Growth
Product Segmentation A Key To Success
Opportunities Lie in Demographics and Changing Lifestyles
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2005-2010
Table 8 Life Expectancy at Birth 2005-2010
Market Data
Table 9 Sales of Consumer Health by Category: Value 2005-2010
Table 10 Sales of Consumer Health by Category: % Value Growth 2005-2010
Table 11 Consumer Health Company Shares 2006-2010
Table 12 Consumer Health Brand Shares 2007-2010
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Consumer Health by Category: Value 2010-2015
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 5 OTC Healthcare Switches 2008-2010
Definitions
Summary 6 Research Sources