ASUS is a Taiwanese multinational tech giant that specializes in computing technology, phone hardware and electronics. They are based in Beitou District of Taipei and averaged an annual revenue of a staggering 12.06 Billion USD in 2018.
The company was founded by T.H. Tung, Wayne Hsieh, M.T. Liao and Ted Hsu on April 2, 1989, in Taiwan. The products that are mainly produced by ASUS are desktop computers, hand-held phones, netbooks, laptops, networking equipment, monitors, graphics cards, motherboards, gaming devices/peripherals and more.
ASUS has claimed the position of being the 5th largest PC vendor by unit sales in 2017 and also appears in the Top 10 IT companies globally and has earned the title of being a leading tech company driven by innovative ideas and technology. In addition to that, ASUS has subsidiaries adhering to the circuits design market called the ASMedia Technology Inc, and ASUSTOR for database and cloud storage solutions.
What are the Best ASUS Laptops in the Market Today?
The best ASUS laptops in the market today are the Zenbook Series for its premium design and quality, VivoBook series for its affordability and reliability and the ROG series for the ultimate performance, graphics design capabilities, and gaming experience. Some of the best know models are ASUS Zenbook Pro Duo, the budget ASUS VivoBook 15, and ROG Strix SCAR III respectively.
Is ASUS Really a Good Brand?
ASUS is a good and reputable brand, the brand is well-known for its optimized performance with the lowest computer specifications. In the fiercely competitive market for computing and hand-held devices, it is becoming extremely difficult for device and gadget manufacturers to break the clutter and stand out from the competition.
With the likes of Apple, and Samsung which is increasingly popular amongst tech enthusiast often put-off other potential target markets because of astronomical prices and low performance respectively. Even though they provide durability and quality, a price premium is charged for brand goodwill.
In comparison to that ASUS also dominates a large market share. ASUS offers product variety and specifications at every price-point in addition to an aesthetics finish no matter what the customer budget is.
Over 3 decades of global operation and computing finesse, ASUS has come to be knows as a really good brand that makes very reliable devices and the company’s support towards its customers is extremely convenient. ASUS has earned a total for 1796 awards for its design, innovation and performance.
More known for its computer devices, ASUS have a range of products of different sizes to meet the needs of its users to bring about a more practice user experience. They produce devices for gaming as well as business use.
ASUS has a reputation for its affordable but highly optimized and powerful performance figures as these laptops are able to take heavy load usage for varying lengths of time. It has made a name for itself globally as one of the more reliable computer manufacturers to offer customizable options to its users.
Design
ASUS is a fashion house when it comes to building devices as they greatly emphasize on aesthetics. With a modern take and contemporary architecture in its design philosophy, ASUS takes an innovative step at how each device is built and what materials are being used; always monitoring quality at each stage of the assembly line.
ASUS builds gorgeous, sleek and stylish devices that blends in perfectly to any urban atmosphere and are considered to be slim and lightweight. This adds to the minimalist yet classy look to all of its product range.
Pricing
ASUS builds laptops at all ranges of prices. Customers will find what they are looking for depending on the budget. ASUS offers very affordable options when it comes to its devices and customers do not need to break the bank even the budget is low.
A little addition to predetermined budget can offer them features they need but do not know about. However, even if prices do start low, it can go as high as the manufacturers of premium devices depending on the specifications of high-end parts and machinery.
ASUS has something to offer for everyone. Customers will always get what they pay for but also get reliability, support, performance and durability under the hood at all price ranges as ASUS Laptops are built to withstand the toughest of use.
Warranty
Every laptop that ASUS builds come with a limited time of one-year warrant while others may have two-year warranty. It all comes down to the devices model.
However, there is also an extended battery warranty which ASUS offers which can be registered into upon purchase. ASUS warranty coverage has conditional flexibility and will cover manufacturing defects, viruses, accidents and natural disaster. The warranty also covers maintenance fees.
Comparing ASUS with Other Brands
Comparing ASUS devices with other brands can often blur the lines of comparison because each product ASUS builds are also built by other manufacture with similar specifications and prices hat a even matched. Some of its biggest competitors are HP, Dell, Acer, Lenovo, Samsung etc.
The competing brands such as Samsung and HP are really well made are expensive and luxurious while Dell, Lenovo and Acer offer practicality and reliability. All of the above manufacturers have affordable to premium prices based on the make and model; however, there are features that keep other brands ahead of ASUS and ASUS has features that keeps it ahead of its competitors such as gorgeous displays at every price-point, customizability options, ScreenPad and ErgoLyft.
Conclusion
Since ASUS is well-known for its optimized performance with the lowest computer specifications, many high-end users such as gamers or graphic designers prefer premium series ASUS laptops over any other brands. as premium ASUS devices are optimized to complete heavy work-loads efficiently and effectively. ASUS also adds to customer delight, by offering its customers some added services and essential peripherals free of charge. ASUS really cares about its customer and they follow a strict business strategy to maintain customer loyalty.